There was worse to come for the new inmates. Each Sunday, London's society would gather at the gates in Moorfields and pay a penny to enter to view the "lunaticks". The idea was that the visitors would be encouraged to pity the patients and act charitably towards them. They would also be given their moral lesson: if they did not curb their own urges, they too might end up in Bedlam.
The reality, however, was something completely different. London was in the midst of the gin epidemic — the poor drank from dawn till dawn, and one in every five houses in Holborn sold gin. Flavourings were added, like with today's alcopops, to make it more palatable, and it was fed to babies and drunk by children. Bedlam open days became anarchic. Visitors were free to mix with the patients, and they brought in alcohol, and taunted the patients to get a reaction. My young girl would have been poked with sticks, and provoked into angry responses in order to entertain. It isn't hard to draw the parallel between Bedlam and the worst excesses of reality television.