Brown did not subsequently suffer defeat because he wasn’t good enough at selling himself or his vision for the country — insufficiently “touchy, feely”, as he suggests in the book — but because he never seemed able to reconcile a robust and renewed modernisation agenda, which combined reform as well as investment, with his commitment to social justice. Brown’s favouring of Ed Miliband over his brother David took Labour further down this course and has continued under Jeremy Corbyn. Modernisation is too often caricatured as privatisation in this book, and fails to grasp that New Labour’s reform agenda was not in opposition to social justice, but the only way in a changing world to achieve it.