A quick Google will tell you that NSG stands for Nippon Sheet Glass, the Nuclear Suppliers Group and Northampton School for Girls.
If Hackney sextet Kruddz, Mxjib, Mojo, OGD, Dope and Papii Abz are to rise up the search rankings, they may have to decide once and for all whether their group name stands for No Sleep Gang, Non Stop Grinding or Never Stop Growing, but it hasn’t stopped them from being found in all the right places over the past year.
Next week they’ll appear on stage at Alexandra Palace alongside Craig David, French Montana and Lethal Bizzle for the second installment of Who We Be – one of Spotify’s most popular playlists brought to life on stage.
Prior to that they’ve been supporting the similar-sounding Not3s and J Hus on tour, and sharing song and screen space with Liam Payne on a remix of the ex-One Directioner’s song Bedroom Floor.
oming together while attending Islington’s Arts & Media School, their “afro-bashment” sound, a strongly melodic mix of Jamaican, west African and UK influences, couldn’t be hotter right now. Their biggest songs to date have been two collaborations with Manchester rapper Geko, 6.30 and Yo Darlin’.
They’re currently on 13m and 20m YouTube views respectively and are far more listenable than anything the folks at Nippon Sheet Glass have to offer.
Who We Be, Nov 28, Alexandra Palace, N22. alexandrapalace.com