It can also be in plain bad taste. When I complain about the smutty jokes about McGregor's legendary impressive penis, Baz throws the Bard at me. "Shakespeare's audience would have made the roughest multiplex look positively tame. If, to get their attention, he had to use the bawdiest comment, make a double entendre about Ewan's cock, Shakespeare would have done it. Shock, engage, use crass humour. But the crassness leads you to an odd beauty, I hope."