But there are any number of new elements in this book and film. J.K. Rowling's funniest creation is the new Defence Against The Dark Arts master, Gilderoy Lockhart, a self-publicist of quite extraordinary stamina and cheek, winner of Witch Weekly's Most Charming Smile Award and author of the best-selling volume, Magical Me. For some reason, Kenneth Branagh has been cast in the role, which introduces an entirely new notion: the Celebrity Wizard. The struggle between Harry and Lord Voldemort takes shape around a monster of quite extraordinary horribleness - and one of J.K. Rowling's strengths is that she makes use of classical mythology for her creatures. And, for good measure, there's a giant spider as well, a bit like the enormous, malign ones which featured in The Hobbit. We are introduced to the helot class of the magical world, namely the house elves, the unpaid, loyal drudges who work for wizards and magical institutions, and who look a tiny bit like ET.