Here's definitive proof that it's not just women whose appeal rockets with a bit of unswerving unavailability. More than that, though, here's a lovely, coppery death knell for the days of the baby-faced hero. In tandem with the rise of Leonardo DiCaprio came the obligatory, half-scientific research into why we like him. Women respond to men with feminine faces because they trust them to stick around, the theory goes. The trouble with it is, what on earth would you want with a film star who looks as though he might stick around? Celluloid, like any fantasy medium, is about the quick fix, not the long term. Early-teen audiences may not have grasped this yet, and may still hold out for the girlish superhero. But we've got more pocket money than them, and the return of the All Man is, commercially, culturally, spiritually, long overdue.