In this smart volume Daniel Pink, a former speechwriter for Al Gore, tells us lots of things about the art of selling. He says that one day he looked back over the last two weeks of his life. He’d been emailing, tweeting and texting. He’s a writer. But then he had a realisation: “I am a salesman.” He’d been trying to coax, or persuade, several people to do various things. And it’s not just him. “Like it or not, we’re all in sales now,” he says. But things are changing. The balance of power has shifted — now better-informed buyers know what they want. Pink is clear and thoughtful — he sells his arguments beautifully.
