Jodie Carey, 26, one of only two artists to be selected for both Anticipation shows, said dealers and collectors knew who she was thanks to last year. Bettina von Hase, Selfridges art consultant, said the store hoped to bring the experience of a gallery to shoppers who might not otherwise have considered buying ar t. "Art-buying can be formidable but this is exactly what we're trying to address," she added.