The shares barely budged today, dropping 2%, or 4.5p, to 216.5p. One company watcher, N+1 Singer’s Matthew McEachran, called the approach “opportunistic” based on weakness in the share price earlier this year. “We had a target price on the stock of 275p before the bid situation and we didn’t think that was very aggressive. We would have expected something around that level to get shareholders interested.”