US celebrity gym Xtend Barre to launch in London

Flexible: Xtend Barre's workouts combine elements of dance, pilates and ballet

Xtend Barre

17 February 2016

London’s fitness fanatics will soon have a new chain of venues to work out in, with celebrity haunt Xtend Barre flexing its muscles for expansion, it has revealed.

Nine years after launching in Florida, Xtend Barre has chosen Marylebone to open its first dedicated European site.

It was founded by professional dancer Andrea Rogers, whose workouts combine elements of dance, pilates and ballet.

They have become popular with A-list stars including actresses Diane Kruger and Margot Robbie.

Up until now in the UK, the firm has only leased space in gyms and studios. But, advised by the property agent Shelley Sandzer, its new standalone home at 49 Marylebone High Street will open in May.

Up to three more London venues are planned before the end of next year. Classes will include roll-and-release yoga and parent and baby workouts.

Casey Philips, acquisitions agent at Shelley Sandzer, said “there has been a massive growth spurt over the last five years” of spinning, yoga and personal fitness brands entering the market here.

The UK’s fitness industry was worth £4.3 billion as at June last year, according to the Leisure Database Company.

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