Travelodge cheers higher sales and plots expansion

Travelodge has continued its turnaround and reported higher sales and profits for 2018.

The budget accommodation group behind 578 hotels in the UK, Ireland and Spain, saw revenue increase 8.8% to £693.3 million last year. Revenue per room rose 3.2%. Profits increased by £9.6 million to £122 million.

It was helped by a string of new openings, including a £95 million, 395-bedroom building next to Aldgate station.

Travelodge also benefited from the launch of ‘Travelodge Plus’: a new concept to attract business guests. Rooms cost up to £10 more than a normal one and the hotels are slightly more upmarket, have lots of USB power points, and plenty of booths for meetings.

The company plans to open 100 new hotels over the next five years.