Ted Baker's in fashion as retailer expands luxury flats venture

Britain could see more fancy flats decked out with Ted Baker interiors, the boss of the British fashion house has said.

The retailer’s chief executive Ray Kelvin said three out of 14 flats have now sold off-plan at a plush new property development in Bournemouth.

Ted Baker agreed to provide a trademark licence and design services to a private company behind the accommodation.

The Bournemouth properties, which are being marketed as “Styled by Ted Baker”, will feature products from the business such as crockery and bedsheets.

Prices range from a medium-sized flat at £800,000 to a £3 million penthouse, meaning the homes are easily within the budgets of Britain’s super-rich.