The Hut Group ups sales guidance and reveals new work with string of brands

The Hut Group, the UK tech darling which sells beauty brands online, has upped its full-year sales guidance and revealed a string of new partnerships.

The firm, which also sells sports nutrition brands and licenses its technology to others, said it had “very strong performances” during Singles Day, Black Friday and Cyber Week.

It added that new active customers in November totalled over 1.7 million (74% up year on year), with almost 900,000 new customers in Cyber Week alone.

Full-year revenue growth for the year to December 31 is now expected to be between 38% and 40% higher, compared to the previous guidance of 30% to 33% growth.

Revenue is forecast to be between £1.57 billion to £1.6 billion.