Strictly Come Dancing star Joe Sugg lands investment for talent agency

Youtuber and Strictly Come Dancing star Joe Sugg has snared an investment for his fledgling management business.

Sugg and former roommate and collaborator Caspar Lee last year broke away from digital talent agency Gleam Futures to create their own venture Margravine Management. They hope to find and develop the next wave of online stars.

WME, the global talent agency which represents Foo Fighters, Drake, has now put an undisclosed amount into the company. WME also represents Sugg and Lee.

Sugg – who has millions of YouTube subscribers and whose sister is Zoella – and Lee told the Standard: “Our experience from being online creators for the better part of a decade has definitely given us a unique toolbox that we’ve been using to help manage our clients. It’s a unique management offering in this relatively new space and means a lot to us that we can provide the support and advice needed to maintain sustainable careers for our roster.”