Sir Martin Sorrell aiming to shake it up with buys as his new venture leaps 34%

SIR Martin Sorrell’s new digital advertising venture S4 Capital produced bullish results today as the founder said he’s still on the lookout for acquisitions to take on the industry’s more established players.

Sorrell said: “We continue to look at things. This is a highly disruptive business model.” Sorrell was a prolific dealmaker when he ran media giant WPP but left last year over allegations of misconduct, which he denies.

S4 Capital has adopted a similarly aggressive strategy with two major deals and last week Sorrell added Caramel Pictures and ProgMedia to the stable.

His comments came with a first-quarter update which showed profits rose 34% to £32.8 million over the period, while revenues jumped 35% to £40.9 million.

The results were helped by big-name client wins including Nestlé and Mondelez.