As it happens, a fellow pro snaffled the maximum a few days later and thwarted the Rocket’s hopes. But as an example of how people respond to incentives — economics, basically — this is a humdinger. O’Sullivan’s action, or inaction, has been pored over by economists such as Chris Dillow, in his Stumbling and Mumbling blog, and the University of Reading’s James Reade, who’s obviously a snooker fan.