* Advertisers are having to get more creative as consumers snap shut their wallets. In Chicago, commuters shivering in the city's bus stops are feeling blasts of warm air, courtesy of Stove Top, a popular brand of instant meat side-dish.
The idea is that they associate the pleasant warmth with the stuffing and head for the supermarket. The accompanying poster reads: "Cold, provided by winter. Warmth, provided by Stove Top." But doesn't this all smack a little too much of the 1930s?