ASOS chief executive discusses why WFH “is not better” than being in the office

Beighton told the Evening Standard: “I am sure when we all get back to being in the office, we will have a more flexible approach to working than we’ve ever had before. That said, as time goes by, the more I think people might be more inclined to come back to the office for more days full time than they’d envisaged when they’d first experienced the positives of remote working in the March, April lockdown.”

The chief executive said: “To my mind, you simply can’t replicate the camaraderie, creativity and energy you get from being together in one place, compared to say a video chat. From my experience, working from home is not better on the whole, and I rather suspect we’ll be welcoming many more staff back into the office when it’s possible.”

Beighton added that he is aware from speaking to staff “they miss the buzz” of the office.

His comments came as ASOS was preparing for Black Friday, the huge annual discount shopping event.