Globally, Netflix ended the first quarter with 81.5 million total subscribers and said it expects to break through 100 million subscribers during 2017.
One of the reasons for the slowing growth is that the company has been pushing up its charges. It is also facing tough competition from competitors Amazon, which unveiled a new monthly subscription pricing model yesterday, and Hulu.
Existing subscribers, who were initially exempt from the higher charge will see their membership bill rise to $9.99 a month during 2016, which may prompt churn amongst the subscriber base.