Moss Bros sales rise as men experiment with style

Men seeking out more adventurous styles helped tailor Moss Bros outperform high street rivals in its first half.

The company reported strong footfall and said sales in stores open for more than a year grew of 4.9% in the six months to July 30 in contrast to lacklustre sales at rivals like Next and Marks & Spencer.

Momentum has continued in the first few weeks of its second half, with sales up 3.7%.

Boss Brian Brick, who has led a turnaround of the retailer, said the launch of bespoke service “Tailor Me” had been very successful, as were its more fashion-oriented ranges, with customers are experimenting more with colour.

“Guys are getting a little more adventurous. They are adding more colour – the blue trend continues. I think they are reading a lot more magazines and social media,” Brick said.