Morrisons puts best foot forward for the Euros

MORRISONS is gearing up for a battle for shoppers this summer with plans to lure in customers around the Queen’s 90th birthday celebrations and the European football championships.

Chief executive David Potts said it “had listened quite hard to what customers really want” for special events in its first quarter and as a result around Valentine’s Day sold 60,000 oysters after cutting their price to 25p each.

It also shifted three million more Easter eggs after improving quality.

“We’ve started to work hard on events and as events come towards us like street parties for Her Majesty and the Euros… we’ll look forward with confidence and anticipation,” he said.

In the 13 weeks to May 1 Morrisons’ same-store sales rose 0.7%, its second quarter of growth in a row. Potts praised the strength of its expanded Food to Go and Free From ranges.