Doug Gurr, Amazon UK country manager, said: “The launch of Morrisons on Amazon means increased visibility for Morrisons’ incredible service and selection, as well as an even greater choice for our customers.”
Morrisons also operates a larger grocery delivery business directly through its own website, which is fulfilled through a distribution deal with Ocado.
It said the expansion with Amazon is also “complementary” to its on-demand delivery service it launched with Deliveroo in April.
David Potts, Morrisons chief executive, added: “Morrisons on Amazon will build on our partnership with Amazon, making our good quality, great value food even more accessible through Amazon.co.uk and the Amazon app.
“It will give more and more customers the option of receiving Morrisons groceries straight to their doorstep, including freshly prepared products from our brilliant Market Street colleagues.”
