Moonpig float comes after wave of new online shoppers created in 2020

As reports emerged last week that Moonpig was set to unveil a flotation plan, I had just been talking about the online greeting cards giant with family.  

A relative, in her seventies, had this month sent a personalised card from the firm’s site, and it was certainly the first time I received a product from said sender via Moonpig. The online retailer has now confirmed its IPO plan, and it should benefit from having scores of new customers like said relative.

But some high street businesses and independent retailers  will be concerned about how well digital was embraced last year.  

We all know online shopping has been growing drastically in recent years, but the Covid-19 crisis forced people that hadn’t previously, or didn’t want to, to finally start making orders online. Of course there were endless amounts of people who were buying goods online pre-Covid, but there are  more now, including my nan who became a Amazon fan in 2020 when high street stores had to close at various points for lockdowns.  

There are so many people, of various ages, that have upped online spend since the crisis started, and loved the convenience of getting everything, from washing machines to loungewear and hair dye, delivered so swiftly.