In a letter to investors, the online discount retailer said the 161p per share bid “significantly undervalues” Findel and would dilute the value of existing investors’ shares by 8.8%.
Chairman Ian Burke added: “Sports Direct’s offer provides no compelling reason as to why 161p per share represents a fair price.”
Sports Direct had a 29% stake in the firm before it bought more shares earlier this month, triggering a bid under the takeover code. Findel has been selling clothing brands licensed by Sports Direct.