Business | MediaGideon Spanier: Twitter is on the right note with big-hitters on board Big name: Nicola Sturgeon is active on Twitter (Picture: PA)Gideon Spanier27 May 2015Who would have guessed a few years ago that Her Majesty’s Secretary of State for Business and the First Minister of Scotland would be joining tens of thousands in live-tweeting about the Eurovision Song Contest?Loss-making Twitter— which is eyeing a deal for Flipboard — still has plenty to prove as an advertising business and having the likes of Sajid Javid and Nicola Sturgeon as active users risks making it more of a hangout for parents than cool kids.But UK sales have been strong, doubling to £90 million last year in its largest market after America.Sales rose from quarter to quarter for eight consecutive quarters during 2013 and 2014.Business news in pictures - May 27 1/4 Some might be concerned that the rate of growth slipped in the first quarter this year, when the UK generated lower revenue than in the Christmas period, and dropped to below 10% of Twitter’s global sales.Read MoreGideon Spanier: The lords of ITV’s manor need to wise up to keep its workers happyGideon Spanier: The ad industry’s thriving — and London is setting the paceYet there is no doubting that it is the social media platform of choice for people of influence in politics, business and the media.There must eventually be profits in that.
