So, how can the Magic Circle respond? Given the mismatch in profitability and the pound’s low rating, a mega-merger with a US firm seems improbable. They’re stepping up expansion in the US, but the benefits are limited.
They can stress their specialist brilliance, especially in complex cross-border transactions, but that does not exactly put the lights out. They could spin off and demerge their less profitable parts, so the most profitable appears exciting and enticing, but then overall they’ve become smaller not bigger.
Listing their shares is a possibility, but while that would be a boost for the profile and make them seem modern, it’s a fraught, difficult process and leaves the firm exposed to the vagaries of the market (just ask Mischon de Reya which has put its own listing on hold).
They could widen the range of services on offer, to include non-legal, but it’s hard to see how that will cause the Americans to tremble with fear.
Saul says the Magic Circle “need to find another yard of pace in the competition with the top US firms, led in terms of competitive edge and fight by Kirkland and Latham”. They must step up — the Magic Circle must produce some magic. Or else their exalted status may be no more.
Chris Blackhurst is the author of Too Big To Jail: Inside HSBC, the Mexican drug cartels and the greatest banking scandal of the century (Macmillan)