And Lloyds has such a massive share of the retail banking market here, it’s hard to see how it can grow it.
Wealth management and pensions is an obvious area for growth.
There seems to be no structural reason why Lloyds should watch its wealthier clients quit the lowly savings rates available by Lloyds and move to Hargreaves Lansdown or AJ Bell.
A-ho’s highly regarded lieutenant Antonio Lorenzo (a worthy internal successor in the CEO role) has been hiring financial advisers aplenty since tying up with Schroders last year.
But it’s a tough market – all the banks are doing the same as interest rates crash.
You can’t help thinking that, unless banks succeed in demanding customers pay for their current accounts, the likes of Lloyds become rather boring utilities.
The next CEO will have a far less interesting time than A-ho.