Toy retailer Hamleys expands its online presence with eBay shop

Toy retailer Hamleys, which was founded in 1760, has moved to further boost its online presence by launching a shop on eBay.

The retailer, which also sells from its own website, will now have over 1600 product lines it will feature on the eBay marketplace. That potentially gives the chain access to eBay’s 28 million UK customers.

Selling toys and games via another channel could boost online sales for Hamleys  in a year that has been extremely tough for the high street. 

‘Non-essential’ retailers like Hamleys had to temporarily close physical branches in the UK for Covid-19 lockdowns.

A subsidiary of energy-to-telecoms conglomerate Reliance Industries last year bought Hamleys. As at the purchase date, Hamleys had 167 stores across 18 countries.