Far from betting the farm on digital, Bucher is working towards bringing more experiences into his stores that you can’t get off your smartphone — makeovers, prom dress fitting parties, branded cafés. Making its acres of store space work.
With massive challenges ahead for dinosaur department stores in the modern retail world, the shares are still a risky punt, but after years in the doldrums, Bucher, with the support of Sir Ian Cheshire as his chairman, could be the man to nurse them to health.