But Sports Direct customers are more likely to head home to play virtual footie on their Xboxes than lace up their boots for real, so there surely can’t be much financial benefit to either side.
Perhaps Sports Direct concess-ions in the soccer centres can make a few bob on people who’ve forgotten their shinpads, but it’s hardly megamoney.
Far more likely is that this is just an in-and-out job for Ashley — he’s seen the Goals share price collapse by a pound since peaking at 237p earlier in the year, waited for last week’s profit warning, and pounced. Him buying in pumped up the shares 6% this morning.
Don’t be surprised if he sells when the score gets a bit higher.
