DJ magazine hailed for club tie-up with China

Chinese buyers have been snapping up London property and football clubs across the country, and now they are getting in on the UK’s clubbing scene.

East21, one of China’s biggest club and music festival operators, has struck a deal with London-based DJ Mag for the rights to its monthly dance music and DJ magazine in China, including Hong Kong and Macau.

The five-year licence agreement is worth in excess of £1 million to the 25-year-old publication and gives East21 the rights to host events under DJ Mag’s coveted Top 100 DJs banner. This year’s poll was won by Martin Garrix.

DJ Mag also runs a Top 100 Clubs list that has previously been won by Fabric.

Baroness Mobarik, who promotes the creative industries overseas, hailed the deal as “an example of the flourishing commercial relationship between the UK and China in the creative sector”.

DJ Mag managing director Martin Carvell said: “We are looking forward to seeing more Chinese DJs and clubs breaking into the Top 100s.”