Since the market cap is presently below £110 million, that would seem easy to arrange. Dunkerton himself plus a few supportive investors could buy it and leave him to do his thing.
Dunkerton says he does not mind the scrutiny that comes from being on the stock market and, perhaps typically, says he doesn’t want to take out investors on the cheap. (He could chuck in some shirts to sweeten the deal.)
He also thinks such a move would be a distraction just now, given the number of fights he and every retail chief presently have to win in order to stay alive.
But what Superdry excels at is being just a little bit cool. Forget the garish hoodies, and look at the stylish leather jackets that look good on your 18 year-old son, and which you like to pretend you can still carry off.
A stock market listing is a rather middle-aged thing. It is respectable, but it comes with tedious levels of responsibility. It doesn’t work for Superdry.
