M&S’ store in Casablanca — the city made famous in the eponymous film starring Humphrey Bogart and Ingrid Bergman, above — is being opened through its franchise partner in the region, Supermarkets 1960. Rivals Zara owner Inditex and Swedish giant H&M are also targeting Morocco and Marc Bolland, pictured inset, chief executive of M&S since May 2010, said: “Now is the time to go there, not in five years’ time.”