London is set to get its very own piece of French luxury as jewellery group Cartier makes the capital its focus this year.
The luxury French jeweller, owned by Swiss based Richemont, has chosen the capital to launch its Tank Anglaise watch next month. With prices starting at £4700, it is the first time Cartier has launched a product in London.
The group is this weekend for the first time releasing a commercial globally that will be screened in 150 London cinemas in London and can be seen on ITV and Channel 5.
The three-and-a-half-minute ad, featuring the Cartier panther, depicts Cartier's 165-year history. The music was recorded in Abbey Road studios.
Cartier also plans an exhibition in Selfridges in April and will host an event at the Chelsea Flower Show in May. The firm has had ties with London for more than 100 years. It opened its first store in 1902 and received a royal warrant in 1905.