Tulloch's strategic review had left shareholders underwhelmed as he decided to keep the business's life and general insurance arms together against many of their wishes. Blanc appears to have decided that he was right, due to the benefits of keeping the two sides of the company together. For regulatory reasons, having the combined operation means Aviva needs to set aside less capital to cover both life and general insurance policies.
Blanc's arrival meant Aviva had both a new chairman and chief executive within the space of little over a month after George Culmer replaced Sir Adrian Montagu on 27 May.
Aviva has struggled with its chief executives' popularity among investors, having seen Tulloch's predecessor Mark Wilson ousted over perceptions of poor performance. After a strong start to his rein with the acquisition of Friends Life and a retrenchment from sprawling global operations, he found it a struggle to grow the vast business's sales. The share price drifted and shareholders questioned whether the public will ever want a one-stop shop for products as different as life insurance and cover for their pets and cars.