I would suggest that you spend time doing more market research and send out some trial boxes to the key food buyers to glean their initial interest and feedback.
Take the feedback on board and don’t get too dispirited if the orders don’t initially come flooding in.
Starting a business is hard and in the early days be prepared for a few knock-backs and waiting around for the phone to ring.
Finally, when you do eventually secure a meeting, make sure you have perfected your pitch and can answer all of their questions — they will drive a hard bargain and you need to be prepared.
...and Jo asks
Iceland chief executive Malcom Walker says: “I’m not sure any major supermarket would necessarily work with a small veg-box provider simply because they are constantly working hard to sell their own produce in-store and online.
“In the present business climate, the major suppliers are focusing on their core products and so it might make better business sense for you to approach a chain of organic stores who will have the right environment and customers for your boxes.”
