Indeed, before the launch, it had provide heavily subsidised soft loans to a new company, now called Nest, largely in the fear that there would be no one else willing to provide the pension scheme of the type it was pressing everyone to join.
In the event, about 50 to 60 companies offered to provide a service in a sector that at best could produce a good living for five or six. It is tough because the new entrants were tempted by the chance to cater to the big fish not the minnows and there are not enough big fish to go round.
In addition, Nest being subsidised (according to its competitors) to the tune so far of about £900 per signed-up employer provides what most of them think of as unfair competition.
So there is a potential problem in that no one is making any money and, at some point before too long, some of these pension providers will have to withdraw or go bust. That could be embarrassing for the Government and the pensions industry unless it is properly handled. If a provider does fail, it will be very important that someone else takes on the responsibility of looking after the customers in an orderly and seamless way.
That though is for the future. The more pressing problem is finding a way to accommodate the hundreds of thousands of small businesses that have to be signed up every month for the next couple of years.
And then, when our world is awash with new pension-scheme members, perhaps we will address the fact that even with all this effort, most people will be saving nowhere near enough for a comfortable retirement.