The latest Kantar data for the 12 weeks to September 6 showed Aldi’s sales growing at a respectable 10%, behind Lidl at 11.4%, Ocado at 41.2%, Iceland at 20.8%, The Co-op at 13.4%, and big four rivals Morrisons and Tesco, at 12.9% and 10.5% respectively. Aldi is Britain’s fifth largest grocer according to Kantar, with a 8% market share, behind Morrisons with 10.1%.