David Prosser
Why customer experience can make or break a business
Virgin Money’s city lounges are just one example of a company putting care right at the heart of their business. And it’s all down to the power of social media, discovers David Prosser
Financial services feeling the force of fewer female executives
Evidence suggests one UK sector in particular is losing business because of a lack of women at boardroom level. But change is slow, discovers David Prosser
Giving is receiving when it comes to business
As Virgin Money Giving has shown, if being a force for good is at the centre of a company’s strategy, commercial success will follow
Don’t just talk to your customers – interact
Social media is now the main online activity, says David Prosser, and warns that companies not exploiting it risk getting left behind
How to make a small marketing budget count
Most large companies are investing heavily in digital marketing, but shrewd small businesses can make their own size work for them, says David Prosser