A mixture of salt, sweet, aromatics and heat, “what’s essential,” says Carter, “ is for the elements to balance each other, so there isn’t just one overwhelming taste”. Chuck in onion, garlic and cumin for taste; for heat, Carter combines mustard powder and black pepper for a rounded, mellow taste. “Cover every square millimetre of your ribs, don’t be lazy,” urges Carter, “then smoke ‘em for four hours on a fire of 275 Fahrenheit.”